How to Get the Most Out of Roadside Digital Signage
Digital Signage is becoming a standard for the roadside promotion of any brand’s product, service or solution promotion. You definitely have an eye-catching image to draw people’s attention to your signage, but the content on the billboard should be concise and clear. There are certain things that need to be considered for your roadside digital signage and they are:
1.
Avoid using two different fonts in
a single message to negate any confusion. Instead, it is advisable to use a
single font with different sizes and weights.
2.
Make sure to check the lighting
conditions: How is your signage placed? Does it get the sun’s glare? If yes, then
when? If it is during peak traffic hours, then make sure to enhance the font
size, colour and contrast.
3.
What’s next to or behind your
signage? Any element like a tree, building or even an open sky might add a
message from the point of the viewer.
4.
You can always create test
scenarios before placing the signage on the roadside like how will particular
signage withstand rain, snow or storm.
Keep in mind that people are subconsciously going to
make a decision to read your message or go through your product on the roadside
digital signage or not. If your message or product display is eye-catching then
there are 80% chances that your product will be purchased by your potential
customer.
Why choose
Digital Signage over any other mode of advertising possible?
There are umpteen numbers of advantages but most of
them boil down to these benefits.
·
Digital signage attracts and
engages more customers so the ability to sell more products and services
increase
·
The capability to increase employee
satisfaction and productivity through better engagement and communication
Multiple types of digital signage can be seen in
airports, shopping malls, gas stations, parks or at any other public place
which can be of different sizes and configurations.
One of the
greatest things about digital signage is how versatile it is and that it can be
configured and implemented in various ways suitable according to your business.
We suggest best for your business and before you implement a digital signage
solution it is also important to understand all the challenges you may end up
facing. Contact the most efficient solution provider like FocalMedia to get the
best results.
Why
FocalMedia as your digital roadside signage partner?
FocalMedia- an Ireland based digital signage company
that specializes in all aspects of digital signage from supply and
installation, content creation to running and managing digital signage
networks. Being one of the best digital signage companies in Ireland,
FocalMedia will work with you to ensure that every aspect of your project is
carefully thought of, managed and delivered in time within the budget.
Solutions FocalMedia offers:
·
Content Management
·
Content Creation
·
Innovative Digital Signage
·
DOOH (Digital Out-of-Home) Networks
·
Digital Menu Boards
·
Outdoor LED Screens
·
Advanced Analytics
FocalMedia provides turnkey solutions from simple
digital signage with monitor and built-in media player to sophisticated digital
screen networks, touch screens, video walls with integrated RSS and Social
Media feeds, advanced analytics to show the statistics- all centrally
controlled.
Focusing on various sectors like:
·
Retail
·
Bars, Hotels & Catering
·
Corporate Communications
·
Quick Service Restaurants
·
Bookmakers
·
Education
·
Banking and Finance
·
Medical & Healthcare
·
Automotive
·
Government
·
Public Transport
If you are looking to grow your business and exploring
options of Digital Signage, feel free to write to us at info@focalmedia.com
or contact us on +353 1293 4040
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