How Digital Signage Boards Attract And Engage Customers?

In a saturated marketplace, it is important to gain the loyalty of customers by keeping them engaged. What better way to do that than using a digital signage board.

But what exactly is digital signage?

Digital signage is a part of signage where you can display content such as information, digital images, streaming media and videos using LCD, LED and Projectors. Usually, digital signage is found in public spaces, museums, stadiums, transportation systems, corporate buildings, hotels, restaurants and outdoor spaces to provide wayfinding, outdoor advertising, marketing and exhibitions.

How can digital signage help you attract and engage the right set of customers for your business?

Companies across the globe have utilized digital signage even in the brick and mortar locations to meet the unique demands of the customers. Digital signage is such a powerful tool for marketing that can be implemented in umpteen number of ways and can’t be underestimated. Digital signage is the amalgamation of the physical and digital worlds which be used to inform, communicate, educate, entertain and speak to your customers of the new releases, product information and sales.

The benefits of digital signage are too many but the following 4 are the most relevant for the vast majority of companies.

Ø  IMPROVED CUSTOMER EXPERIENCE

Engaged shoppers are more likely to become actual customers.

How is that possible? It is necessary to ensure that the shoppers have the right information they need to make the actual purchase. If the customer faces a poor experience, he might make the purchase but won’t return. Why? Because…

·         56% will never return to the company to make the purchase

·         25% will inform their friends and relatives about the poor experience

·         20% will post the review online about the product/service feedback

·         14% will make sure to share it on the social media

Through digital signage, shoppers remain engaged without requiring employee interaction.       

Ø  DISPLAYS CAN BE CHANGED AS AND WHEN REQUIRED

Digital Signage’s display can be changed in two ways:-

1.      At a moment’s notice

2.      Or changed automatically 

With digital signage, displays of the same brand can be changed at the same time from one location in the stores located across the country. If the company wishes to advertise a new product or announce sales, digital signage makes sure to display the exact look at the same time across all the locations. 

Ø  GRAB ATTENTION FROM PASSERSBY

The benefits of digital signage aren’t limited to just in-store experience but can attract passers-by anywhere and everywhere. According to the statics, digital signage capture 400% more views than any other traditional sign. 

Ø  GREATER RETENTION RATES

The effects of digital billboards state that 83% of people recall at least one advertisement they are shown over the past 30 days, 65% recall 2 advertisements and 47% recalled more than 3. One in 5 people communicates about the recent ad they have seen on a digital billboard, spreading information to people who may have never known of it otherwise. Inarguably, digital signage plays a very important role in maintaining retention rates.

Wondering about how to make the best of digital signage for the promotion of your business or product!

FocalMedia is the best digital signage company for your needs.

Why FocalMedia for your digital signage needs?

FocalMedia- an Ireland based digital signage company that specializes in all aspects of digital signage from supply and installation, content creation to running and managing digital signage networks. Being one of the best digital signage companies in Ireland, FocalMedia will work with you to ensure that every aspect of your project is carefully thought of, managed and delivered in time within the budget.

Focal Media provides turnkey solutions from simple digital signage with monitor and built-in media player to sophisticated digital screen networks, touch screens, video walls with integrated RSS and Social Media feeds, advanced analytics to show the statistics- all centrally controlled.

If you are looking to grow your business and exploring options of Digital Signage, feel free to write to us at info@focalmedia.com or contact us on +353 1293 4040

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