Benefits of Wayfinding Signage

Effective and appropriate wayfinding solutions don’t happen by mistake or by accident. Behind an effective wayfinding solution, you require careful planning and forethought to execute it. For any organization, the best way to derive the greatest financial benefits is to integrate wayfinding signage boards at the beginning of its facility plan and construction process rather than just installing them at the end of the construction.

Fortunately, modern wayfinding solutions – from simple signage boards to flexible modular signs to interactive digital displays – every need an organization may have, whether it’s enhancing a visitor’s experience throughout a facility, simplifying the complexity for your end-clients or for reinforcing the organizational brand, or both. Digital Wayfinding is partly about signs and more about improving the legibility, navigation, accessibility, understanding of the environment and serve to reinforce the landmarks, architecture and history that define it.

However, we have all had the experience of being confused by too many signs – the very opposite goal of wayfinding. While it is easy to overlook the merits and the values of urban wayfinding, its benefits cannot be overstated. Some of the benefits wayfinding signage leverages on the visitors are immense and can be stated as:-

Quality of Visitor Experience

How many times have you heard people complaining that they aren’t going to visit a particular place because the facility was so user-unfriendly?

Well, due to poor signage facilities, the quality of the visitor experience deteriorates drastically. Proper wayfinding signage boards will help ensure that your visitors will come back to you again and again. Let’s make sure to make your visitors’ experience easy and stress-free with proper navigation signage.

Brand Visibility and Reinforcement

Businesses spend a lot of their finance and time developing a unique brand that reflects values and clearly from their competitors. Thus your brand is a visual reminder of your commitment to society and customers. A great wayfinding signage board will not only redirect visitors to your facility but will also create a lasting impression for your brand through graphics, colour, font or their combination. This will strengthen your organization’s brand and reinforce the visitors overall impression.

Saves Maintenance and Administrative Costs

Good signage boards reflect your company’s unique needs while taking into consideration future contingencies such as renovation, rebranding, expansion, merger or staffing changes. Choosing proper signage at the beginning of the project can contribute directly, for example, a digital signage system will be much easier and cost-effective to maintain than a fixed installation.

If you are looking for developing a wayfinding solution for your organization or your company, FocalMedia is the best option for you.

Why FocalMedia is the best company for your digital wayfinding signage needs?

FocalMedia is an Ireland based digital signage company that specializes in all aspects of digital signage and is the only company to help you from ideation to installation. Making the maximum use of technology, FocalMedia provides solutions from supply and installation, content creation to running and managing digital signage networks. Being one of the best digital signage companies in Ireland, FocalMedia will work with you on a consultative approach to solution design, specification and implementation and ensure that every aspect of your project is carefully thought of, managed and delivered in time within the budget.

FocalMedia provides turnkey solutions from normal signage boards to simple digital signage with monitor and built-in media player to sophisticated digital screen networks, video walls with integrated RSS and Social Media feeds, touch screens, advanced analytics to show the statistics- all centrally controlled.

Our products cover a vast variety of digital signage solutions with a facility of customization which can be further expanded on your requirement. A good digital signage solution can go a long way by creating a harmonious and effective environment for the clients and staff and FocalMedia is the biggest example of it. Our team consists of experts who will engage with your organization and deliver solutions according to the customers’ requirements. We are backed by environmental and economic stability which will create a seamless process for your company throughout.

If you are looking to grow your business and exploring options of Digital Signage, feel free to write to us at info@focalmedia.com or contact us on +353 1293 4040