Why Digital Way finding Signage is better for your Business

Have you ever walked into a large mall and found you have no idea which way to go?

You are not the only one to face such a situation. Most of us often find ourselves lost inside large buildings roaming through hallways, frustrated and taking wrong turns or looking for someone to show us the way. Whether in a large campus or a shopping complex, people need to reach where they need to be with ease. Digital wayfinding signage is a powerful interactive solution to take care of this vexing problem.

When positioned appropriately, wayfinding signs help visitors inside your facility reach their destinations with ease, saving their time and energy. An excellent wayfinding signage design is indeed an excellent solution to improve your service and keep customers happy.


Read the remainder of the blog to get more proof of how digital wayfinding can benefit your business.

Benefits of Digital Wayfinding Signage for your Business

1.   It is Cost-Effective

Businesses still using printed maps and static signs need to quickly switch to digital wayfinding signage solutions. Such maps and signs can get outdated quickly since offices relocate or reorganize regularly, and their exhibits also change frequently. To print maps and signs repeatedly is expensive. But, wIth digital wayfinding, you can update all these changes easily and quickly. You can update directories and maps quickly without spending a lot of money printing or installing static posters. Moreover, you can also scale in the future by adding more customer-friendly features when you require them.

2.   Easy to Use Interface

The other great benefit of digital wayfinding signage is that you can make changes as needed for your business using its simple backend GUI. There is no need for you or your employees to be tech-savvy. Hence, you also need not incur the expenses of outsourcing such services to specialists but can make any relevant changes yourself.

3.   Provides Better Customer Experience

Wayfinding signs can greatly improve the customer experience at your facility. You can get creative with the signs and impress customers with personalized content and features. Add special touches to the messages and use eye-catching colours to create a good impression of your brand. 

4.   Reduces Wastage of Employees’ Time

Does your reception staff spend most of the time directing visitors to the right floor or department? With digital signage, you no longer have to worry about such a wastage of time. Since the signage guides your visitors to navigate, your employees get more time to focus on other significant activities. Your employees will not spend time providing directions to each and every person who enters your facility.

5.   Improves the Aesthetic Appeal

Wayfinding Signage Design is much more eye-catching than traditional pamphlets or brochures. By incorporating visually attractive wayfinding signage, you convey the impression that you value your customers highly and are committed to following consumer-friendly practices,

With digital wayfinding signage, you reduce your customers’ frustrations and help them find their way easily through your business premises. It is a very flexible platform to promote your products and services, display the content you want, and engage with your customers.

Wayfinding signs help you attract your consumers’ attention and even influence their buying decisions. The rich, dynamic content on your digital signage communicates your messages instantly and provides the customers with a better experience, keeping them satisfied.

Focal Media provides digital wayfinding solutions personalized as per the customers’ needs and resonate with their brand identity. Their digital signs are guaranteed to provide a superior return on your investment and help grow your business.

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